The Complete Private Label Haircare Experience

Test our entire haircare line before you commit!

Trusted by salon professionals nationwide

★★★★★

The entire product line of full-size products, one flat price, formulated with plant-powered and biomineral technology.

No guessing what will work for your brand!

Bypass the hurdles that prevent making your own brand from ever getting off the ground with Genesis Private Label!

Custom formulating your brand requires huge investments, thousands of units per product, and lead times of a year or longer – all before you even know if your clients will embrace it.

With Genesis Private Label, you will have your own brand, with up to 16 separate formulations, for as little as $1,000 and on your shelf as quickly as within a matter of weeks!

Genesis formulations meet the highest professional quality standards, are proven to be successful, are formulated to work together without redundancy, and are priced 20-30% LESS than most professional brands.

We did the hard work so you can get right to the fun part – creating your own brand!

National brand vs. your brand

National Brand
Genesis Private Label

Your name on bottle
No
Yes

Available on Amazon
Often
No

You control price
No
Yes

Client can comparison shop
Yes
No

Builds salon brand equity
Limited
Yes

You own repeat purchase
Limited
Yes

Margin control
Limited
High

★★★★★

Jael T., salon owner

Having my own hair care line always felt like a dream out of reach. Genesis made the entire process simple, exciting, and stress-free, from ordering samples to designing my labels and launching my brand.

★★★★★

Revolution A Beauty Convention

Since launching our private label line, we've seen a noticeable boost in retail sales, and the response from our clients has been overwhelmingly positive.

We're proud to work with salons across the country. We love when partners share their story, and for those who'd rather keep things private, that's always an option too.

Clean formulas your clients will trust

To us, clean means vegan, cruelty-free, and free of parabens, sulfates, phthalates, and lilial, made with plant-powered and biomineral technology.

So your brand can stand behind what's inside every bottle.

Vegan & Cruelty-Free

Paraben Free

Sulfate Free

Phthalate Free

Lilial Free

Keratin & Wig Safe

Color Safe

Restocking that fits a real salon

Once your opening collection is placed, retail sizes replenish in 6 packs, and 32 oz and gallon sizes have no minimum at all. No warehouse of inventory required.

Your $99.95 comes back to you

Price reimbursed within 30 days of purchasing your opening collection. Try the line, and if it's right, your $99.95 becomes part of your first order.

See what's inside ▾

Moisture Shampoo

Moisture Conditioner

Volume Shampoo

Volume Conditioner

Purple Shampoo

Everyday Miracle Treatment

Deep Repair Treatment

Blow Dry Cream

Volumizing Foam

Flex Paste

Dry Shampoo

In Control Hairspray

Style & Shine Spray

Amethyst Oil

Pomade

Styling Cream

*Products subject to availability at time of sample kit purchase.

Getting started is as easy as 1...2...3!

1
Sample every product, full-size*

2
Choose your opening collection

3
Design your brand with our team

*Based on availability. Price reimbursed within 30 days of purchasing your opening collection.